Archive for tag 'Web'
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Social networks are dominating the web
Britain is addicted to social media. That’s what the recent data from Experian Hitwsie suggests, as it has found that UK internet users prefer social networking to entertainment websites.
The online analytics agency found that Facebook, YouTube and Twitter have become more popular than the likes of BBC iPlayer. But what does this mean for the entertainment industry?...
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Why you don't have to do everything at once
The Internet is a beautiful living and breathing platform of ideas, evolutions and ongoing improvements. Ok, so I sound a little over-dramatic. But, like the English language, the web is a living and evolving phenomenon. And that's why you don't have to do everything at once these days. Especially when it comes to online business. Take for example my little side project Creative Boom. It's an e-zine for the creative industries that was launched in July 2009 and has since gone through five re-designs and redevelopments, making it a very organic online experiment...
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The new way of marketing
Oh how I love the web and all its infinite possibilities. I also love how the Internet is transforming our lives, causing a digital revolution right before our very eyes. We're part of an exciting generation and it's having a huge impact on everything we do. When it comes to marketing, it's changed so much that people are struggling to keep up. A 'new way of marketing' has happened almost overnight and I blame most of it on a whole generation of people who grew up with technology and the introduction of the Internet...
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Why slow-loading websites are bad
I hate waiting for websites to load. I especially despise those websites with Flash 'introductions' or anything that involves one of those hugely irritating clocks that whirl around, making me wait for what I'm actually after and that's content. They don't even get to 40 percent loaded and I've already lost interest, bounced off and gone elsewhere...
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Why it's good to give in business
With Christmas fast-approaching, one starts to consider the 'season of good will' and what we can do to 'give back' to the community. You might be organising some charity Christmas cards or taking part in something charitable in your local town or city. At Boomerang, we try and 'do our bit' by supporting the creative industries throughout the year...
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How Firebox.com became a success
It's that time of year again. It's inevitable and there's no escaping it. The Christmas countdown has well and truly begun. And if you've had a very busy year like we have, then you'll undoubtedly have left Christmas shopping until the last minute. Not keen to brave the claustrophobic throng of the high street, we always do our shopping online, mainly via three main retailers - Amazon, John Lewis and Firebox. Firebox? I hear you say?...