Archive for tag 'Social Media Marketing'
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Is social media marketing right for your business?
Building a strong presence on social networking websites can be rather daunting for the small business owner just starting out. Why? Because building a following takes time. You might be asking yourself ‘is social media right for my business?’ If so, then you’re actually asking the wrong question. It’s not a case of whether social media is right for you, but rather how you should use it...
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Five mistakes to avoid on your Facebook page
The biggest asset that small companies have is the ability to make personal connections with their customers. Social media is their strength, yet some are still struggling to master the basics of a Facebook page - for example, setting up a profile page rather than a business page. The ability to build a loyal fan base is what sets small companies apart from large businesses so it’s important to avoid these common Facebook mistakes...
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Social media – a ‘fad’ or the future?
The future of social media has been a topic of debate amongst tech enthusiasts for the past few years. Some argue that Facebook and Twitter are nothing more than a ‘fad’ and will eventually fade into the background. Others believe this is the beginning of something far greater...
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How ASOS has taken over online shopping
When it comes to online marketing, no one does it better than ASOS. With over 11 million users a month and a very active social media presence, the online clothing retailer has enjoyed a wealth of growth since its inception in 2000. And with this week’s news about the launch of a new ‘Fashion Finder’ service where visitors will have access to a wealth of high street and luxury brands, it really is becoming a ‘one stop shop’ for fashion-conscious men and women...
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Why you can't build a huge following overnight
Since social media exploded onto our computer screens, businesses have been keen to jump on board and make the most of marketing online. But one of the things that strikes me as odd is how many firms want fast, overnight results. I hate to be the bearer of bad news, but marketing doesn't work like that anymore. There's no instant hit - unless of course you have the budget to spend hundreds of thousands of pounds on national advertising campaigns every day, you can forget it...
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The new way of marketing
Oh how I love the web and all its infinite possibilities. I also love how the Internet is transforming our lives, causing a digital revolution right before our very eyes. We're part of an exciting generation and it's having a huge impact on everything we do. When it comes to marketing, it's changed so much that people are struggling to keep up. A 'new way of marketing' has happened almost overnight and I blame most of it on a whole generation of people who grew up with technology and the introduction of the Internet...