Archive for tag 'SEO'
-
Why it's never been just about SEO
I've wanted to write this article for a while. It's been something that keeps popping up in conversations with clients or other companies. I want to explore why successful digital marketing has never been just about SEO. Because it would seem too many people place too much emphasis on Search Engine Optimisation...
-
10 reasons why your website isn't working
Websites are the shop window to your business. They're often the very first impression people will get, so your website is more important than ever before to get right. But having a succesful online presence isn't as easy as you might think. It's not just a case of launching a site and leaving it to run itself, hoping that people...
-
Websites are for humans not just spiders
Websites are often the first impression of your business, so you want to make sure it appeals to potential customers, turning enquiries into sales. But with the crucial element of Search Engine Optimisation, you also have to bear the search engine 'spiders' in mind - the bots that crawl your site to determine what it's about. Although you want to make sure you're found on the first page of Google for your chosen keywords, a word of warning...
-
Why you should leave SEO to the experts
During these hard, economic times it's only natural businesses will try to save money and cut costs by indulging in a little DIY. That's whether they're writing their own copy for their website, designing their own business cards or organising their own PR. Obviously, if copywriting, design or media relations isn't something you have the necessary skills or experience for, you know you won't do as good a job as a professional. But you'll happily 'make do for now' until you have some more budget to hire outside help...
-
On a budget? SEO should be your priority
When it comes to PR and marketing, there are so many things you can do to get your business out there and attract new customers. And with an unlimited amount of money, you could certainly achieve a lot. But it's likely you'll have a strict budget to work with, especially in these hard economic times. And I'm sure you'll be keen to stretch that budget as much as possible, gaining the most return on investment...
-
Gaining a strong Google PageRank
This morning, we woke up to the fantastic news that Boomerang has finally, after months of waiting, secured a Google PageRank of five out of 10. Why are we so excited? Because a ranking of 'five' in the eyes of Google is pretty damn good, that's why. But why's it good? And why does it even matter? Well it's not completely and utterly essential...