Archive for tag 'search engine optimisation'
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Why you should leave SEO to the experts
During these hard, economic times it's only natural businesses will try to save money and cut costs by indulging in a little DIY. That's whether they're writing their own copy for their website, designing their own business cards or organising their own PR. Obviously, if copywriting, design or media relations isn't something you have the necessary skills or experience for, you know you won't do as good a job as a professional. But you'll happily 'make do for now' until you have some more budget to hire outside help...
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Writing for the web
How does one write for the web? Especially as writing for the web is so different to putting pen to traditional paper and web copy has to be written in a way that both humans and search engines will love. But how do you know what to write? How do you know what Google and Bing will love?...
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Looking for office space? How people use search engines
When looking for new office space for a friend today, it became hugely obvious just how lucrative the office space market is on the Internet. There's so much rubbish in the search engine results pages that it's a nuisance sifting through everything. It seems that there are so many websites competing for our attention for office space, we almost feel like giving up...
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Will changing my website affect my rankings?
Can changing a website affect your search engine rankings? It most certainly can. However, it's important to clarify what exactly could be affected depending on what you change. Rankings could be affected if you do any of the following: change your website design or the actual content management system (CMS) that you use...
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Why SEO requires an ongoing push
SEO isn't a one-off investment. It requires an ongoing push if you really want to stay ahead of your competition. Take your foot off the accelerator and you risk allowing others to catch up and overtake you, undoing all that hard work and money you've already pumped into your website...
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Why are blogs good for business?
Blogs are good for business. They give you credibility. They help you to engage with your customers. They can offer even more information where other parts of your website fail. And more importantly, they're a strong digital marketing tool. Blogs encourage the search engines to regularly crawl your website...