Archive for tag 'PR agency'
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Why big isn't necessarily better
As consumers, when we're browsing around for a new product, say for example a washing machine, we often go for the most expensive option. Why? Because we know that cheaper washing machines are likely to break more easily and not last as long. Experience has told us this. But as business owners, searching for services such as PR and marketing, the same rule doesn't apply. Because a larger, more established and therefore costly PR agency will do exactly the same job as a smaller firm like Boomerang except the only difference will be the price...
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Being on the first page of Google for 'PR Agency'
Since we achieved first page positioning for the term 'PR Agency' in Google, it's been really interesting keeping an eye on what's happening on a daily basis. Because as you know, SEO is an ongoing effort and once you get to that first page of results, you have to work really hard to stay there. Nothing is solid in the search engines...
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Global advertising agency picks Boomerang
StrawberryFrog - a global advertising agency with offices in New York, Amsterdam, Mumbai and Sao Paulo - has hired Boomerang to provide ongoing public relations and digital marketing support. The established company, which has its headquarters in New York's Madison Avenue, works with some of the world's leading brands including Heineken, Pampers, Wal-Mart, Pepsi, Morgan Stanley, Ikea and Agent Provocateur...
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Why small is the new big
When it comes to business, one would assume that big is better. But big is old hat because small happened. Small is the new big. I love reading Seth Godin's 'Small is the new Big' as it reads "Big used to matter. Big meant economies of scales...Big meant power and profit and growth... And then small happened... Enron (big) got audited by Anderson (big) and failed (big)...
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Image is everything... or is it?
In the world of business, you want to hire suppliers who look the business. Because as humans, we naturally trust and lean towards brands that look like they provide high quality products or services. That's why image is everything in business. And why millions of pounds is spent on branding and marketing each and every day...
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Why PR Agencies Struggle with Online PR
PR agencies are recognising the growing influence of social media and the Internet and their affect on the traditional media industry, but many are struggling to move with the times. Why? Because traditional PR firms aren't technically savvy and would have to learn an awful lot of new skills to keep up...