Archive for tag 'online'
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10 reasons why your website isn't working
Websites are the shop window to your business. They're often the very first impression people will get, so your website is more important than ever before to get right. But having a succesful online presence isn't as easy as you might think. It's not just a case of launching a site and leaving it to run itself, hoping that people...
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Why your website has to be trustworthy
Did you know that when people first land on your website, they will make a very quick judgment on whether they can trust you or not? And that if they don't trust you, they'll simply bounce off and go elsewhere, looking for a company that they can trust? If your website has a high bounce rate and people aren't sticking around for very long, then it's worth considering where you could be going wrong. Because people need to trust your website and subsequently trust your brand. If they don't trust you, then they won't buy your products or services...
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Logo or photo for your social media profiles?
We had a big debate in the Boomerang office this morning, discussing whether one should use a photo of oneself rather than a logo for our social media profiles. Most of us agree that both have their places, depending on the context and situation. When thinking about what's appropriate for your own avatars, you should first ask yourself this: who are people actually talking to when they follow...
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Why you don't have to do everything at once
The Internet is a beautiful living and breathing platform of ideas, evolutions and ongoing improvements. Ok, so I sound a little over-dramatic. But, like the English language, the web is a living and evolving phenomenon. And that's why you don't have to do everything at once these days. Especially when it comes to online business. Take for example my little side project Creative Boom. It's an e-zine for the creative industries that was launched in July 2009 and has since gone through five re-designs and redevelopments, making it a very organic online experiment...
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Why it's good to give in business
With Christmas fast-approaching, one starts to consider the 'season of good will' and what we can do to 'give back' to the community. You might be organising some charity Christmas cards or taking part in something charitable in your local town or city. At Boomerang, we try and 'do our bit' by supporting the creative industries throughout the year...
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How Firebox.com became a success
It's that time of year again. It's inevitable and there's no escaping it. The Christmas countdown has well and truly begun. And if you've had a very busy year like we have, then you'll undoubtedly have left Christmas shopping until the last minute. Not keen to brave the claustrophobic throng of the high street, we always do our shopping online, mainly via three main retailers - Amazon, John Lewis and Firebox. Firebox? I hear you say?...