Archive for tag 'Media'
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More people now get their news online
It's official. For the first time ever, more people are now getting their news online rather than from newspapers. That's according to landmark research by the Poynter Institute in America, which has found that as of the end of 2010, more people in the US were accessing news via the Internet than from the printed broadsheets or tabloids. What's even more interesting is that more ad dollars went to online outlets than to newspapers too...
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It's better to be humble in business
As you know, I've been working at Boomerang for quite some time now and I've learnt so much about social media and online reputations, that I felt compelled to write today's blog post.. About why it's better to be humble in business. Because people are strange characters, they really are. In Britain, we seem to have this odd attitude that if someone's doing well, then we don't like them. Instead of celebrating successful people, we put them down. We almost build them up to knock them down again. It's bizarre...
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Why it's good to give in business
With Christmas fast-approaching, one starts to consider the 'season of good will' and what we can do to 'give back' to the community. You might be organising some charity Christmas cards or taking part in something charitable in your local town or city. At Boomerang, we try and 'do our bit' by supporting the creative industries throughout the year...
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If Twitter and Facebook won't work, what next?
Have you got a business that isn't really suited to social media? Do you sell something that people just wouldn't want to follow on Twitter or like on Facebook? Has the only trade publication you ever advertised in suddenly ceased to exist because of the Internet's impact on the traditional media industry?
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The Archers goes Interactive
One of Britain's best-loved radio soap operas has entered the digital revolution by launching a new interactive website. The Archers, which is broadcast on BBC Radio 4, was originally billed as 'an everyday story of country folk' when it started back in 1950. Today, it's described as a 'contemporary drama in a rural setting'...
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Computer gaming and social media
Do you remember those innocent days back in the '70s and early '80s when Pong was the first computer game action we'd had and the ZX Spectrum offered pure gaming delight through things like Manic Minor? Over the past three decades we've seen the gaming market explode as technology has become better and better...