Archive for tag 'LinkedIn'
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Why I've left LinkedIn
Today I've left LinkedIn. I've closed down my account and gone. I know this might seem a little drastic for the owner of a digital PR agency, especially as I should be keeping an eye on what's happening with the social network, but I can honestly say - it's completely irrelevent to me and my clients, I've not been on it for ages and so I've left...
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Is social media killing the recruitment industry?
There was a time, not so long ago, when businesses always employed recruitment agencies to find quality candidates and the candidates always used recruitment agencies to find decent jobs. Since the explosion of social media, it seems that things are changing. The recruitment industry, apparently worth over £19.7 billion here in the UK, is feeling the effects of the growing popularity of 'social recruiting'. This being more and more employers and company bosses using social media instead of consultants to find people to recruit...
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The mistakes businesses make with Social Media
Social media is something businesses are starting to wake up to. Everyone is starting accounts on Twitter, Facebook and LinkedIn but many are going about it the completely wrong way. You see, a lot of businesses are still missing the entire point of social media. Many firms are just using Facebook and Twitter to talk about what they're doing without engaging with anyone. They'll just self-broadcast about their own news and updates...
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Why Social Media can boost your reputation
In business, it's crucial to protect your reputation and boost it wherever possible. Naturally, you'll want to be perceived as a professional yet friendly company and one that appeals to a wide range of potential clients. There are many ways in which you can achieve this perception. You can have a warm and friendly brand, something that is attractive and inviting. You can make sure all of your staff represent your brand professionally...
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SMEs use Social Media to self-promote
An interesting study out today reveals that around one in three SMEs are using social media on a daily basis to promote their businesses. That's according to new research by Daryl Willcox Publishing which found that 54 percent use social media while 35 percent said they posted daily updates to social media sites like Facebook, Twitter and LinkedIn. LinkedIn was in fact the most popular social media platform...
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How professional should you be using Social Media?
It's a question I often get asked and the thing is - if you're representing your business through social media channels, then it's important you set the right tone. Too professional and you'll come across as boring, stiff and untrustworthy...