Archive for tag 'internet'
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Social networks are dominating the web
Britain is addicted to social media. That’s what the recent data from Experian Hitwsie suggests, as it has found that UK internet users prefer social networking to entertainment websites.
The online analytics agency found that Facebook, YouTube and Twitter have become more popular than the likes of BBC iPlayer. But what does this mean for the entertainment industry?...
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More people now get their news online
It's official. For the first time ever, more people are now getting their news online rather than from newspapers. That's according to landmark research by the Poynter Institute in America, which has found that as of the end of 2010, more people in the US were accessing news via the Internet than from the printed broadsheets or tabloids. What's even more interesting is that more ad dollars went to online outlets than to newspapers too...
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Tapping into the social media generation
I've just come back from a fun weekend of music and dancing at BLOC Weekender at Butlins in Minehead and boy how things have changed over the past 10 years. It was in fact my first festival for a long time (my first ever being Glastonbury 1995) and it was really interesting to see how different things really are, certainly when it comes to social media and the Internet. These days, you can take photos or videos on your iPhone of your favourite DJ and instantly...
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The new way of marketing
Oh how I love the web and all its infinite possibilities. I also love how the Internet is transforming our lives, causing a digital revolution right before our very eyes. We're part of an exciting generation and it's having a huge impact on everything we do. When it comes to marketing, it's changed so much that people are struggling to keep up. A 'new way of marketing' has happened almost overnight and I blame most of it on a whole generation of people who grew up with technology and the introduction of the Internet...
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The reaction to Facebook's new profile
Facebook has announced its New Profile and the range of improvements it plans to roll out in the coming months. The news broke last night after the company's Josh Wiseman posted a blog and said: "Today I'm excited to introduce you to some improvements we've made to the Facebook profile, so now it's even easier for you to tell your story and learn about your friends...
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Why 'stuffy' doesn't cut it in today's online world
A new client recently said to me "I don't want to come across as stuffy!" when talking about how we were going to launch their brand online. This inspired me to write today's post because this client isn't alone. It's not the first time people have said to us that they want to avoid looking 'traditional' or 'dreary'...