Archive for tag 'Business'
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All you need is a logo...?
Looking for the first step in re-branding your business? Create a logo. But don’t let it become your only focus. Why? Because the logo isn’t the only aspect of a successful company. What do I mean by this? Well, when we think about a brand we often think about the logo, such as the McDonands golden arches or the Nike tick. The logo is considered the identity of the brand itself, but does this image have any real impact on the company?...
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Is social media killing the recruitment industry?
There was a time, not so long ago, when businesses always employed recruitment agencies to find quality candidates and the candidates always used recruitment agencies to find decent jobs. Since the explosion of social media, it seems that things are changing. The recruitment industry, apparently worth over £19.7 billion here in the UK, is feeling the effects of the growing popularity of 'social recruiting'. This being more and more employers and company bosses using social media instead of consultants to find people to recruit...
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Why digital marketing is a wise investment
I must admit, the first day back after Christmas is always a bit depressing. Lots of emails to catch up on and work to start ploughing through after a lovely festive break. But coupled with David Cameron's Christmas message of doom and gloom for 2011 and today's VAT rise, it's already looking like a tough year for many of us. Like many, I bet you're feeling a little, well... deflated to say the least. Subsequently, I'm sure your first priority this January is to focus on winning new clients, improving your business and general...
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Why criticism is your best weapon
Putting out surveys and asking for customer feedback is something every business should do on a regular basis. It should be an integral part of any company's business plan. But many fear the answers they might receive, worried that everything will come back negative. It's really nothing to worry about because criticism is your best weapon in business. Sure, it's nice to get comments like 'you're doing a great job!' or 'I think you're perfect just the way you are!'...
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What about the competition?
It's a funny old business world sometimes. Companies being wary of one another, keeping an eye on what their competition is doing and always worrying about getting left behind. Particularly in this uncertain economic period and age of austerity, you can understand why 'the competition' is always niggling at the back of some business owner's minds. At Boomerang, we don't worry about the competition. Not because we're arrogant - far from it! But because we know that we can't control the competition and we certainly can't control what potential customers will do...
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Why it's good to be flexible in business
A lovely client of ours recently gave us some fantastic praise and feedback. On talking about the way we had dealt with her and provided support, she said we were 'outstanding'. Why? Because we'd been flexible and provided support to suit her needs and budget, not our own. She explained that whilst browsing around for initial agency support...