1. All you need is a logo...?

    8th March 2011 by Tom Cowan

    Looking for the first step in re-branding your business? Create a logo. But don’t let it become your only focus. Why? Because the logo isn’t the only aspect of a successful company. What d...

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  2. Is social media killing the recruitment industry?

    31st January 2011 by Katy Cowan

    There was a time, not so long ago, when businesses always employed recruitment agencies to find quality candidates and the candidates always used recruitment agencies to find decent jobs. Since the ex...

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  3. Why digital marketing is a wise investment

    4th January 2011 by Katy Cowan

    I must admit, the first day back after Christmas is always a bit depressing. Lots of emails to catch up on and work to start ploughing through after a lovely festive break. But coupled with David Came...

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  4. Why criticism is your best weapon

    16th December 2010 by Katy Cowan

    Putting out surveys and asking for customer feedback is something every business should do on a regular basis. It should be an integral part of any company's business plan. But many fear the answers t...

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  5. What about the competition?

    13th December 2010 by Katy Cowan

    It's a funny old business world sometimes. Companies being wary of one another, keeping an eye on what their competition is doing and always worrying about getting left behind. Particularly in this un...

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  6. Why it's good to be flexible in business

    8th December 2010 by Katy Cowan

    A lovely client of ours recently gave us some fantastic praise and feedback. On talking about the way we had dealt with her and provided support, she said we were 'outstanding'. Why? Because we'd been...

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  7. It's better to be humble in business

    5th December 2010 by

    As you know, I've been working at Boomerang for quite some time now and I've learnt so much about social media and online reputations, that I felt compelled to write today's blog post.. About why it's...

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  8. Why small is the new big

    27th October 2010 by Katy Cowan

    When it comes to business, one would assume that big is better. But big is old hat because small happened. Small is the new big. I love reading Seth Godin's 'Small is the new Big' as it...

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  9. Image is everything... or is it?

    21st October 2010 by Katy Cowan

    In the world of business, you want to hire suppliers who look the business. Because as humans, we naturally trust and lean towards brands that look like they provide high quality products or...

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  10. Is Social Media useless?

    17th October 2010 by Katy Cowan

    A survey out last week conducted by the Forum of Private Business (FPB) found that 52 percent of respondents who use social media sites such as Twitter and Facebook, regard them as 'useless'...

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