Archive for tag 'blog'
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Five mistakes to avoid on company blogs
Blogs are fantastic for business. They drive traffic from outside sources whilst providing an insight into your personality and knowledge of a specific subject - ideal for attracting potential customers. However, poorly managed blogs can do serious damage to a company’s reputation. So it’s important to understand the characteristics of a blog before you begin. There are five common mistakes that companies make when launching a blog...
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The reasons why readers don't leave comments
When you're running a blog it's important to try and encourage interaction with your followers. By providing interaction, you'll undoubtedly have people coming back for more. When I visit a blog, I might read an article and want to comment but hesitate and then don't comment at all. And there are many others who act exactly the same way...
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The Archers goes Interactive
One of Britain's best-loved radio soap operas has entered the digital revolution by launching a new interactive website. The Archers, which is broadcast on BBC Radio 4, was originally billed as 'an everyday story of country folk' when it started back in 1950. Today, it's described as a 'contemporary drama in a rural setting'...
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Stuck for blogging ideas? Write the headline first!
Blogging on a daily basis has its challenges and drawbacks, the most frustrating being - finding new and interesting topics to write about. Today, I'm sat in that very boat, scratching my head and wondering what to do for today's post. Then it struck me! Why not write the headline first and work around it? If I'm stuck, this is what I tend to do...
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Why are blogs good for business?
Blogs are good for business. They give you credibility. They help you to engage with your customers. They can offer even more information where other parts of your website fail. And more importantly, they're a strong digital marketing tool. Blogs encourage the search engines to regularly crawl your website...
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Why you don't have to follow the crowd
So everyone's getting an iPhone App, a blog or Twitter account. And so that means your company should too, right? Wrong! The business world has gone crazy with firms panicking at the sight of their competitors getting the 'latest' technology to supposedly enhance their offerings. Consequently they'll panic buy and follow the crowd without any real thought process behind why they're doing it...