Archive for tag 'Advertising'
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How social media has changed advertising
Social media was originally an online playground for individuals wanting to engage in ‘vampire wars’ or keep in touch with their friends. Now it has become an integrated part of a company’s advertising strategy. Social media has changed the way that companies interact with the consumer. And it’s clear that advertising has been reshaped to suit the growing trend...
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Advertising is dead. Time to cause movements!
It's a bold statement but advertising, as we've always known it, is dead. That's right! It's gone. And gone forever. The Internet, social media and new technology has made certain of that. Coupled with new generations of people who have 'wised up' to the older ways of advertising, it's just not as straightforward for firms to market themselves anymore...
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Why Xbox 360 is the Christmas present winner
It's that time of year again. Children and adults keeping everything crossed that Santa will bring them exactly what they'd like for Christmas. And television is awash with adverts, enticing us to buy this and that for our loved ones. One of this year's ads to stand out is the new Kinect for Xbox 360. 'You are the controller!', the commercial states - clearly signaling its competitor Nintendo's weakness with the Wii...
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Want more followers on Twitter? Here's how!
Twitter is one of those amazing free online platforms that brings a vast amount of opportunities to any business. It's a global conversation happening in real-time and you want to be making the most of it in terms of raising your brand profile and reaching out to potential customers. But gone are the simple days when you could throw a marketing message out there and win back lots of business. Today, you have to play the long game and win people's trust and loyalty before you can get them on your side...
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Why Branding is an Emotional Thing
Branding is an emotional thing because we have to fall in love with brands if we're ever going to buy products or services from them. It's a fact. If you don't love a brand, then you'll never want to be associated with it. But how do you make people love your brand if it's really boring? What I mean by this is - if you've got something that's difficult for people to warm to, how are you going to gain brand loyalty?...
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How BT has tapped into Social Media
The latest BT advert is really quite clever. You know, the one with 'Adam & Jane'. The old 'Will They, Won't They' advertising scenario. But it certainly works doesn't it! The two characters have become...