Make your website work harder through SEO and social media marketing
A lot of people come to us, requesting a new website. But when asked why they’d like one, many shrug their shoulders and look confused.
‘Everyone’s getting one!’ They might exclaim. ‘So we need one too!’ But is that it? You just want a website that sits there and does nothing? Of course not. You need it to be out there, attracting customers and ultimately boosting sales.
So first of all, you need to ask yourself – why do I need a website? Is it to sell your goods and services online? Build up a database of customers? Do you want to simply have a brochure site, showcasing your company? Do you want to reach new markets?
Secondly, and crucially, you need to understand that a website isn’t just a one-off investment… something that will just sit there, doing nothing. To make it worthwhile, you will need to invest time and money into managing your site on a regular basis to ensure it’s working to its best ability and doing everything it should. Basically, you need to make sure it’s built with SEO in mind and is search engine friendly.
What do we mean by this? Well, where do people go if they want to find their nearest pizza place or local hair salon? They load up a search engine, like Google or Yahoo, and type in their search criteria. These ’keywords’ are something that your website should be focusing on. And why are keywords so important? Well imagine the internet is like a telephone directory. Different businesses go under different categories, making it easy for you to find what you’re looking for. Search engines use the same logic, but rather than categories they use keywords.
Therefore, keywords are crucial. Keywords can be found behind the scenes in your Meta data, title, tags and descriptions. They can also be found in your web copy. By using the right keywords to attract the right customers, who are looking for your goods and services, you will be tackling search engine optimisation effectively. What is SEO all about? It’s the process of adapting a website so it appears high in the organic, crawler-based listings of search engines. And how do we adapt? By tapping into keywords.
To then boost your search engine result page position further, there are all sorts of other things you can do. That’s where we come in. We can hold your hand throughout the entire process, building an search engine friendly website from scratch that does everything it needs to behind the scenes.
We will then boost your SEO through search engine and social media marketing whether that’s using forums; blogs; social media sites like Twitter and Facebook; online communities or media.
We will also develop link building campaigns, manage your keywords and ensure your website is appearing where it needs to be in the search engine listings.
So before you take the leap and hire an agency to build your new website, ask them whether they understand all of the above. And whether they’ll be around after its initial launch to ensure it’s striking all the right chords with your SEO, social media and digital communications.
If you’re still not convinced about social media, read our article entitled ‘Why is social media marketing important for my business?’ This will give you a good idea of why it’s crucial your business catches up.
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