How technology has transformed PR & Marketing
I turned 32 this month. Does that make me Old? Maybe not quite, but it got me thinking about the past and how I used to say ‘I wonder where I’ll be when I’m 32 in 2010?’ Back when I was just 12 years old, that seemed like such a futuristic date and I couldn’t envisage where I’d be in life.
I suppose one can always predict that technology will play a huge part in defining our lives. Look at what happened following the Industrial Revolution! And now it’s happening all over again with the Internet and social media. Of course, I expected flying cars and hover boards by now but computers have revolutionised our lives more than anything else.
When I started university, I was lucky enough to have access to the Internet in my own Halls of Residence room – something quite new and exciting at the time. I also had a mobile phone that was black, ugly and plastic. I’d never have guessed that just 14 years later, I would have a touch-screen iPhone that gave me fast instant access to the Internet anywhere and everywhere, at any time and in the palm of my hand.
Technology has defined our personal and working lives, completely transforming how we shop, find love, do business and communicate.
In terms of PR and marketing, where does that leave us? With a whole new focus, that’s where. And that focus is online. Journalists, PR professionals and marketers are all having to learn new skills and adapt to keep up with the impact that technology has had all around us.
That’s why newspaper sales are down as more people go to find their news online. Advertisers are following suit and PR and marketing professionals are also having to learn a whole new ball game. A game that now includes search engine marketing, SEO, social media optimisation, digital copywriting..etc, etc. It’s a whole new world that has come about from the introduction of new technology.
It will be interesting to see how the next 10 years shape up and where PR and marketing agencies will be in 2022 when I’ll be.. 42! Arggh! But that can wait.
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