Archive for category 'Social Media Marketing'
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Twitter unlocks tweet archive to firms
Businesses can now access, search and analyse up to two years of Twitter updates for market research purposes. The social network has partnered with UK-based Datasift to allow firms to use the data to plan marketing campaigns, target users or even predict events or trends. Until today, only the previous 30 days of tweets were available for companies...
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Clarks Shoes and why they've got it right
Forgive me, but I'm going to talk about something that is very dear to my heart, and that's shoes. Because ever since I was a teenager, I've had large, wide feet... I'm size 9, to be exact. And having larger feet is a curse because there simply aren't enough shoe shops that supply my size. As you can imagine, it's quite distressing, not having the chance to wear...
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Do big brands really lose out on Twitter and Facebook?
Nearly two thirds of Britons don't want to be bothered by big brands on social networks like Facebook and Twitter. That's according to a new survey of more than 72,000 internet users. Apparently, of those questioned Brits are less likely to be affected by online marketing messages or corporate blog posts than users in any other country in the world. Sixty-one per cent said they didn't want to 'engage'...
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Why you have to start realising everyone's online
There are many people out there who are still not convinced that a digital revolution is happening. So set in their old ways are they, that they turn their noses up at the suggestion that things are transforming fast. They just don't seem to understand the implications of social media and the Internet...
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How LinkedIn can boost your sales
LinkedIn has long been accepted as the preferred network for professionals. Described as an ‘online CV’, the site is not only great for searching for job opportunities, but also for companies looking to boost their sales. How? LinkedIn has a huge variety of applications that can provide companies and freelancers with the opportunity to generate more business - no matter what industry they're in. Below are just some of the most useful LinkedIn applications that can help boost your sales...
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Facebook launches business friendly page
Facebook has introduced a new tips page offering step-by-step guidance for small businesses using the social network. The new ‘Facebook for Business’ page comes just days after Google+ removed business profiles from its network - and asked companies not to make any new profiles just yet. It’s likely the new site is targeted at the disappointed Google+ users who have had their accounts deleted...