1. Why it’s important to remember that marketing is about people

    14th October 2014 by Katy Cowan

    It’s easy to get lost in the world of PR and marketing, focusing only on the goal of your efforts and all those juicy stats and figures, when you’re forgetting that one crucial component &...

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  2. What does Google’s ‘right to be forgotten’ initiative mean to you?

    7th July 2014 by Laura Collinson

    There has been much talk of late about Google’s ‘right to be forgotten’ initiative, but many are still asking what it actually means.

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  3. Google launches Hummingbird: the biggest algorithm change in three years

    29th September 2013 by Katy Cowan

    Marking Google's 15th birthday, Hummingbird is apparently the biggest change to the world's most popular search engine since its 'Caffeine' update in 2010, which accounted for speedier indexing of web...

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  4. Google Penguin - the fallout facts and how to recover

    13th July 2012 by Katy Cowan

    It's been over two months since Google unleashed 'Penguin' into the jungle of the web, its latest Algorithm update. The move, which is part of its ongoing push to keep search pages full of high qualit...

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  5. Will Google Now be cool or too invasive?

    29th June 2012 by Katy Cowan

    Have you heard about Google's latest offering? They gave us a glimpse of the future on Wednesday after they revealed 'Google Now' - a new feature which acts as a personal assistant on Android smartpho...

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  6. The new Google Algorithm and its impact on SEO

    19th March 2012 by Katy Cowan

    Google is set for the biggest search engine overhaul in its history in the coming months. The Internet giant is introducing a new search algorithm, something that will place more emphasis on quality, ...

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  7. Why it's never been just about SEO

    17th February 2012 by Katy Cowan

    I've wanted to write this article for a while. It's been something that keeps popping up in conversations with clients or other companies. I want to explore why successful digital marketing has never ...

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  8. Why Google's new algorithm shouldn't be ignored

    7th November 2011 by Katy Cowan

    Last week, Google announced a big change to its search algorithm - something that is due to impact 35 percent of all web searches. This update builds on the search engine's previous 'Caffeine' update,...

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  9. How will the biggest shakeup to domain names affect brands?

    20th June 2011 by Katy Cowan

    What interesting news today about Icann announcing the huge expansion of web domain names, all set to kick off in 2012. Apparently, the internet naming board has decided to allow the number of domains...

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  10. Why you should leave SEO to the experts

    30th January 2011 by Katy Cowan

    During these hard, economic times it's only natural businesses will try to save money and cut costs by indulging in a little DIY. That's whether they're writing their own copy for their website, desig...

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