Archive for category 'SEO'
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Google Penguin - the fallout facts and how to recover
It's been over two months since Google unleashed 'Penguin' into the jungle of the web, its latest Algorithm update. The move, which is part of its ongoing push to keep search pages full of high quality content, has undoubtedly affected thousands of UK firms who were once top of the charts for their chosen keywords but who are now nowhere to be seen...
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Why content is crucial in digital marketing
Following on from our recent post on how the new Google Algorithm will impact SEO, here's our thoughts on why online content should be your number one priority in business. The changes Google is rolling out in the coming weeks and months will mean content will become the single most important aspect of your digital marketing...
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The new Google Algorithm and its impact on SEO
Google is set for the biggest search engine overhaul in its history in the coming months. The Internet giant is introducing a new search algorithm, something that will place more emphasis on quality, relevant content rather than sites that have a huge emphasis on SEO...
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Why it's never been just about SEO
I've wanted to write this article for a while. It's been something that keeps popping up in conversations with clients or other companies. I want to explore why successful digital marketing has never been just about SEO. Because it would seem too many people place too much emphasis on Search Engine Optimisation...
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Why it's all about content
We all know that content is king in the online world, so why are so many businesses still not making best use of it? Why are firms, particularly smaller ones, not jumping at the chance to beat their bigger competitors on the Internet?...
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Why Google's new algorithm shouldn't be ignored
Last week, Google announced a big change to its search algorithm - something that is due to impact 35 percent of all web searches. This update builds on the search engine's previous 'Caffeine' update, which aims to deliver more relevant and up-to-date search results, mainly to do with those areas where freshness is key...