Our Blog

Welcome to Boomerang's blog where we share our thoughts & ramblings on anything & everything to do with the world of PR & digital communications.

SEO

  1. Google launches Hummingbird: the biggest algorithm change in three years

    Google launches Hummingbird: the biggest algorithm change in three years

    Marking Google's 15th birthday, Hummingbird is apparently the biggest change to the world's most popular search engine since its 'Caffeine' update in 2010, which accounted for speedier indexing of web...

    29th Sep 2013 by Katy Cowan in SEO

  2. Google Penguin - the fallout facts and how to recover

    Google Penguin - the fallout facts and how to recover

    It's been over two months since Google unleashed 'Penguin' into the jungle of the web, its latest Algorithm update. The move, which is part of its ongoing push to keep search pages full of high qualit...

    13th Jul 2012 by Katy Cowan in SEO

  3. Will Google Now be cool or too invasive?

    Will Google Now be cool or too invasive?

    Have you heard about Google's latest offering? They gave us a glimpse of the future on Wednesday after they revealed 'Google Now' - a new feature which acts as a personal assistant on Android smartpho...

    29th Jun 2012 by Katy Cowan in SEO

  4. The new Google Algorithm and its impact on SEO

    The new Google Algorithm and its impact on SEO

    Google is set for the biggest search engine overhaul in its history in the coming months. The Internet giant is introducing a new search algorithm, something that will place more emphasis on quality, ...

    19th Mar 2012 by Katy Cowan in SEO

  5. Why it's never been just about SEO

    Why it's never been just about SEO

    I've wanted to write this article for a while. It's been something that keeps popping up in conversations with clients or other companies. I want to explore why successful digital marketing has never ...

    17th Feb 2012 by Katy Cowan in SEO

  6. Why Google's new algorithm shouldn't be ignored

    Why Google's new algorithm shouldn't be ignored

    Last week, Google announced a big change to its search algorithm - something that is due to impact 35 percent of all web searches. This update builds on the search engine's previous 'Caffeine' update,...

    7th Nov 2011 by Katy Cowan in SEO

  7. How will the biggest shakeup to domain names affect brands?

    How will the biggest shakeup to domain names affect brands?

    What interesting news today about Icann announcing the huge expansion of web domain names, all set to kick off in 2012. Apparently, the internet naming board has decided to allow the number of domains...

    20th Jun 2011 by Katy Cowan in SEO

  8. Why you should leave SEO to the experts

    Why you should leave SEO to the experts

    During these hard, economic times it's only natural businesses will try to save money and cut costs by indulging in a little DIY. That's whether they're writing their own copy for their website, desig...

    30th Jan 2011 by Katy Cowan in SEO

  9. On a budget? SEO should be your priority

    On a budget? SEO should be your priority

    When it comes to PR and marketing, there are so many things you can do to get your business out there and attract new customers. And with an unlimited amount of money, you could certainly achieve a lo...

    24th Jan 2011 by Katy Cowan in SEO

  10. Why slow-loading websites are bad

    Why slow-loading websites are bad

    I hate waiting for websites to load. I especially despise those websites with Flash 'introductions' or anything that involves one of those hugely irritating clocks that whirl around, making me wait fo...

    3rd Dec 2010 by Tom Cowan in SEO

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