Archive for category 'SEO'
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Why content is crucial in digital marketing
Following on from our recent post on how the new Google Algorithm will impact SEO, here's our thoughts on why online content should be your number one priority in business. The changes Google is rolling out in the coming weeks and months will mean content will become the single most important aspect of your digital marketing...
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The new Google Algorithm and its impact on SEO
Google is set for the biggest search engine overhaul in its history in the coming months. The Internet giant is introducing a new search algorithm, something that will place more emphasis on quality, relevant content rather than sites that have a huge emphasis on SEO...
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Why it's never been just about SEO
I've wanted to write this article for a while. It's been something that keeps popping up in conversations with clients or other companies. I want to explore why successful digital marketing has never been just about SEO. Because it would seem too many people place too much emphasis on Search Engine Optimisation...
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Why it's all about content
We all know that content is king in the online world, so why are so many businesses still not making best use of it? Why are firms, particularly smaller ones, not jumping at the chance to beat their bigger competitors on the Internet?...
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Why Google's new algorithm shouldn't be ignored
Last week, Google announced a big change to its search algorithm - something that is due to impact 35 percent of all web searches. This update builds on the search engine's previous 'Caffeine' update, which aims to deliver more relevant and up-to-date search results, mainly to do with those areas where freshness is key...
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Websites are for humans not just spiders
Websites are often the first impression of your business, so you want to make sure it appeals to potential customers, turning enquiries into sales. But with the crucial element of Search Engine Optimisation, you also have to bear the search engine 'spiders' in mind - the bots that crawl your site to determine what it's about. Although you want to make sure you're found on the first page of Google for your chosen keywords, a word of warning...