Welcome to Boomerang's blog where we share our thoughts & ramblings on anything & everything to do with the world of PR & digital communications.
What does Google’s ‘right to be forgotten’ initiative mean to you?
There has been much talk of late about Google’s ‘right to be forgotten’ initiative, but many are still asking what it actually means.
Google launches Hummingbird: the biggest algorithm change in three years
Marking Google's 15th birthday, Hummingbird is apparently the biggest change to the world's most popular search engine since its 'Caffeine' update in 2010, which accounted for speedier indexing of web...
Google Penguin - the fallout facts and how to recover
It's been over two months since Google unleashed 'Penguin' into the jungle of the web, its latest Algorithm update. The move, which is part of its ongoing push to keep search pages full of high qualit...
Will Google Now be cool or too invasive?
Have you heard about Google's latest offering? They gave us a glimpse of the future on Wednesday after they revealed 'Google Now' - a new feature which acts as a personal assistant on Android smartpho...
The new Google Algorithm and its impact on SEO
Google is set for the biggest search engine overhaul in its history in the coming months. The Internet giant is introducing a new search algorithm, something that will place more emphasis on quality, ...
Why it's never been just about SEO
I've wanted to write this article for a while. It's been something that keeps popping up in conversations with clients or other companies. I want to explore why successful digital marketing has never ...
Why Google's new algorithm shouldn't be ignored
Last week, Google announced a big change to its search algorithm - something that is due to impact 35 percent of all web searches. This update builds on the search engine's previous 'Caffeine' update,...
How will the biggest shakeup to domain names affect brands?
What interesting news today about Icann announcing the huge expansion of web domain names, all set to kick off in 2012. Apparently, the internet naming board has decided to allow the number of domains...
Why you should leave SEO to the experts
During these hard, economic times it's only natural businesses will try to save money and cut costs by indulging in a little DIY. That's whether they're writing their own copy for their website, desig...
On a budget? SEO should be your priority
When it comes to PR and marketing, there are so many things you can do to get your business out there and attract new customers. And with an unlimited amount of money, you could certainly achieve a lo...