Archive for category 'Public Relations'
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Traditional PR and marketing is dead
It's a bold statement to make but it's something that cannot be denied any longer - traditional PR and marketing is dead. The digital era has pushed aside the old rules and made way for an exciting, new marketing landscape. Why? Because consumers now have full control over their own purchasing decisions and they no longer wish to tolerate annoying advertisements...
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Is PR the new spam?
If you're a journalist, you'll know only too well the amount of emails from PR people, trying to persuade you to run their client's story. The begging. The ass-kissing. The insincere compliments. The blanket sending of generic copy that has no relevance to your newspaper or magazine. It's a job in itself sifting through the hundreds of emails that land in your inbox every day...
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The reasons why you've fallen out of love with PR agencies
PR agencies have gained a bit of a bad reputation over the years. That's certainly the case based on some horror stories we've heard recently. It seems there's a growing perception that PR agencies charge a fortune on a retainer basis, often leaving you with no return on investment. They'll also send in their directors to wow you but leave all the hard work to the juniors of the firm...
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Is traditional PR still relevant?
The digital revolution has transformed the way we communicate forever. It has given brands the chance to talk directly to customers for the first time, making the old process of PR seem redundant. No longer do firms have to draft press releases and issue them to journalists in the hope they'll get published. Today, businesses can cut out the middle media and get straight to their target audience...
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How the web has changed PR forever
We all know that PR has changed completely because of the Internet. Today, smart PR people know how to make best use of the web to get their messages across. But just how many PR agencies are doing it the right way? And how many are missing the point? You'd be surprised to learn that many traditional PR firms are still struggling to get to grips with...
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Why small is sometimes the better option
Small is the new big. Particularly when it comes to business. During these tougher economic times, firms who stay small are lean, flexible and find it easier to adapt to different market conditions. They have less weight to shift around and less overheads. And because they've got less costs, they don't pass it on to their customers, which makes them more affordable. When it comes to surviving, it's the smaller companies who often succeed...