Archive for category 'Online PR'
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Make way for the digital disruptors, or be inspired
They say we're in the middle of a third industrial revolution, one where digital is transforming each and every single industry across the globe. Rupert Murdoch announced last week that newspapers could be gone in less than a decade. The Royal Mail is struggling to cover its costs as we choose to tweet and email instead of post letters. And thousands and thousands...
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A new world of clothes shopping
There used to be a time when us women were content to shop every other Saturday at our local shopping centre. We'd maybe buy some fashion magazines beforehand to see what was 'hot' and what we needed to wear, and we'd grab a few essentials. Or we'd watch the BBC's The Clothes Showevery Sunday night for outfit ideas. It was all we had back then. Today, things have completely changed thanks the Internet...
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Dealing with negative comments online
Blogs, social media, articles - they're all a good thing. They give you a chance to add a human element to your brand, whilst putting you directly in touch with your audience. They encourage visitors to your website, cause people to naturally talk about you online and essentially lead to new enquiries or sales...
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The key trends that are shaping Digital PR in 2012
Just when most PR agencies start to understand that social media has completely changed the media landscape and how they should now run their PR campaigns, a whole new set of rules are already being written. Most likely, transforming the way marketing should be carried out yet again...
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YouTube growth shows wealth of opportunity for PR
Have you heard the news today about how YouTube is now getting 60 hours of uploads every minute along with four billion views per day? That's a phenomenal figure for the Google-owned site, which has grown ten-fold since 2007. As we all know, YouTube redesigned its home page last year to place more of a focus on its full-length movies and social networks...
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How PR works in a digital age
You've heard me blog about how PR has transformed because of the digital revolution. Now it's time to explain how PR works in this new era. Basically, PR is about protecting and enhancing your company's reputation. It's about getting your brand messages in front of potential customers to lure them in and boost sales...