Archive for category 'Marketing'
-
Why marketing doesn't have to be cut in a recession
When other businesses are cutting back on their marketing spend during tougher times, successful ones are prioritising it and still surviving, despite the ongoing cost. But how do they do it? Particularly as 2011 has been a troublesome 12 months for all of us?...
-
The rise of the DIY company and why it's bad for business
I'm going to stick my neck out here and say that there's been a growing trend in businesses approaching agencies, such as ourselves, to supposedly seek out help when in fact they're just after some free ideas to go away and 'do-it-themselves'. They'll often want a meeting or a proposal, along with lots of detail on how the agency may help to grow their business and win new customers. But actually, it's a farce...
-
Is digital marketing really worth it?
Someone asked me today what I did for a living. It's always a difficult question to answer because there's so many different things that I do. Like anyone, I go for the generic term to avoid boring the other person and hope that it will satisfy their curiosity. But saying that I provide 'digital marketing' always sparks people's interest and they want to know more...
-
Why there's no room for poor customer service anymore
Customer service sucks in the UK. You certainly realise how much so when you visit somewhere like America and are blown away by people falling over themselves to help you. Nothing is too much trouble. Every wish is their command. Before you've even opened your mouth, they know what you want and go out of their way to get what you need...
-
How to beat your competition online
The Internet has made it possible for any business, no matter how small, to make itself known to the entire world. Like never before, tiny firms in tiny villages and towns across the UK are able to make connections with other businesses and win customers on the other side of the world. Thanks to the World Wide Web, there are no boundaries anymore. Small companies don't have to have huge advertising budgets to get their voices heard...
-
What is Digital Marketing?
Digital marketing is something that has been around for quite some time but it's a term that isn't well defined. One would often associate digital marketing with things like Search Engine Optimisation and Pay-Per-Click advertising. However, it's much more than that these days. So 'What is Digital Marketing?'...