Archive for category 'Design'
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Web design is crucial
If your website isn't up to scratch, looks tired or the design is something better suited to a previous decade, then people will simply go elsewhere. And your bounce rate will certainly reflect part of that - particularly if it's over 60 percent as ideally you want to aim for a 30 percent target...
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Why first impressions count online
Visiting my gym this morning, I was greeted by two friendly members of staff who seemed genuinely happy to see me. We had a little chat about the weather and what we were all getting up to over the weekend, before I went for a nice morning swim. Whilst doing a few lengths in the pool, I thought about how having that friendly, welcoming reception at my gym every day is the very reason I keep paying the expensive monthly fee...
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Why design is personal
We don't have designers inhouse at Boomerang. Instead, we work closely with a number of great freelancers and local design agencies on all of our web design, illustration and print projects. Why do we do this? Because design is personal. And if we had our own designer or designers inhouse, things could become stale and uninteresting...
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Why having a strong online Brand Identity is crucial
One of the most important aspects of running a successful business is to have a strong and uniformed brand identity, not only in the traditional sense but across the web as well. As the Internet is vast, huge...
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Why a well-designed website is your best weapon
As a business, it's understandable that you always want to be bigger and better than your competition. You want to attract more clients, gain a higher turnover and be known as your local area's or industry's leading brand...
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Has illustration become a dirty word?
It saddens me to hear many graphic designers harp on negatively about traditional illustration. How it’s considered to be a dying breed and something that is no longer admired...