Archive for category 'Branding'
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Signs your branding isn’t working
Branding is important for any business. It’s not just a catchy name and a memorable logo - it’s your company’s values and how your customers value your service. It can be easy to overlook the small details that make your brand a success. What may appear as a minor detail to you is a huge issue for your customer...
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How to build trust in your brand
Authenticity is the key to branding success. This means being completely honest about who you are and what you are able to provide. But trust cannot be earned overnight - it takes time to build a brand that the public view as trustworthy and genuine. Customers tend to believe that every brand has an ulterior motive – to sell something. And although that’s the case it’s your job to change their perception...
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Spotify takes on Apple
In what appears to be a direct shot at Apple’s iTunes, Spotify is launching its own music downloads store. Along with updated versions of its applications and wireless syncing.
The European music service is rolling out new versions of its desktop and music apps today...
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Brand wars – Coke or Pepsi?
The battle between Coca-Cola and Pepsi is probably the longest running brand war in the history of advertising. It’s been going on for so long that pubs and restaurants will only serve one or the other. And they are the two most widely recognised beverage brands in the world. How have they achieved this? And more importantly, who is winning?...
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All you need is a logo...?
Looking for the first step in re-branding your business? Create a logo. But don’t let it become your only focus. Why? Because the logo isn’t the only aspect of a successful company. What do I mean by this? Well, when we think about a brand we often think about the logo, such as the McDonands golden arches or the Nike tick. The logo is considered the identity of the brand itself, but does this image have any real impact on the company?...
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Why 'stuffy' doesn't cut it in today's online world
A new client recently said to me "I don't want to come across as stuffy!" when talking about how we were going to launch their brand online. This inspired me to write today's post because this client isn't alone. It's not the first time people have said to us that they want to avoid looking 'traditional' or 'dreary'...