Archive for category 'Advertising'
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Newsweek goes all retro for Mad Men
The clothes. The style. The music. The artwork. There’s something about the 1960s that we all love to remember. Of course, it wasn’t all fun and games and thankfully many things have moved on since then, but there’s just something so wonderfully nostalgic about that era...
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How do you build trust online when trust has been broken?
Nothing beats a word-of-mouth recommendation. A thumbs up from a real human being. If someone else says a product or service is right, then surely that's the best kind of advertising for any brand? Especially now that advertising, in the traditional sense, has lost its credibility? Well, these reviews and testimonials are starting to lose their value now that advertisers have exploited our love of 'real' feedback. That's because we - the consumers - have...
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Is this the end of the retouched beauty ad?
Wasn't it interesting to see two L'Oreal cosmetic adverts featuring Julia Roberts and Christy Turlington banned in Britain by the Advertising Standards Agency yesterday. And all because MP Jo Swinson complained that the magazine adverts for foundations made by Maybelline and Lancome (both owned by L'Oreal) were misleading because the photos had been digitally retouched...
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Why ‘word of mouth’ is important for business
In this digital age it’s easy to forget about the oldest, and most effective form of marketing strategy - word of mouth. It was only this morning when I realised how much I relied on ’real’ opinions. I was watching an advert for a cosmetics range claiming to be a celebrity favourite. And I wondered if it really could be as good as they say, then made a conscious decision to find reviews about it later on. But why didn’t I trust the advertisement?...
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How GoCompare.com has doubled its sales
Awful, aggravating and annoying. The Go Compare campaign has received so much negative attention that it’s actually been voted the most annoying advert for the second year in a row. Forums are packed with nothing but negative feedback and some stating they would rather switch off their TV than actually watch it. Despite this, the adverts have done nothing to damage the company’s success. In fact the company’s profits have nearly doubled...
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Why building a community is a better marketing strategy
When it comes to advertising and marketing these days, you can't just throw a message out there and expect to see instant results. Not like in the good old days when traditional advertising worked. Today, it's far more effective to build a community and spark a movement than aggressively sell your products and services...