Blog Archive
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The key trends that are shaping Digital PR in 2012
Just when most PR agencies start to understand that social media has completely changed the media landscape and how they should now run their PR campaigns, a whole new set of rules are already being written. Most likely, transforming the way marketing should be carried out yet again...
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The rise of Pinterest and our love of sharing, content curation and visual communication
Have you discovered Pinterest yet? If not, where have you been? It's a virtual, visual pinboard where you can easily share the things you love with all of your followers. You basically create 'boards', call them anything you like and then 'pin' images of your favourite products, places, photographs, illustrations and designs...
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Why you shouldn't upset your customers online
Whenever I browse the internet, I always come across things that really annoy me and make me bounce off and go elsewhere. It can be little things like not being able to find what I'm looking for quickly and easily. It might be a certain poor navigation that confuses me and makes me become impatient...
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How do you build trust online when trust has been broken?
Nothing beats a word-of-mouth recommendation. A thumbs up from a real human being. If someone else says a product or service is right, then surely that's the best kind of advertising for any brand? Especially now that advertising, in the traditional sense, has lost its credibility? Well, these reviews and testimonials are starting to lose their value now that advertisers have exploited our love of 'real' feedback. That's because we - the consumers - have...
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Facebook sparks controversy again by forcing the 'Timeline' profile
Facebook users are being forced into using the new Timeline feature - a new profile page on the social networking site which encourages members to share their life stories on a single page. Until now, the change has been voluntary but Facebook wants to make the new-look profile compulsory to all 800 million...
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YouTube growth shows wealth of opportunity for PR
Have you heard the news today about how YouTube is now getting 60 hours of uploads every minute along with four billion views per day? That's a phenomenal figure for the Google-owned site, which has grown ten-fold since 2007. As we all know, YouTube redesigned its home page last year to place more of a focus on its full-length movies and social networks...