Our Blog (All our thoughts and ramblings are here)
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How do you build trust online when trust has been broken?
Nothing beats a word-of-mouth recommendation. A thumbs up from a real human being. If someone else says a product or service is right, then surely that's the best kind of advertising for any brand? Especially now that advertising, in the traditional sense, has lost its credibility? Well, these reviews and testimonials are starting to lose their value now that advertisers have exploited our love of 'real' feedback. That's because we - the consumers - have...
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Facebook sparks controversy again by forcing the 'Timeline' profile
Facebook users are being forced into using the new Timeline feature - a new profile page on the social networking site which encourages members to share their life stories on a single page. Until now, the change has been voluntary but Facebook wants to make the new-look profile compulsory to all 800 million...
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YouTube growth shows wealth of opportunity for PR
Have you heard the news today about how YouTube is now getting 60 hours of uploads every minute along with four billion views per day? That's a phenomenal figure for the Google-owned site, which has grown ten-fold since 2007. As we all know, YouTube redesigned its home page last year to place more of a focus on its full-length movies and social networks...
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The new media landscape continues to take hold
Interesting to read the latest research into media consumption trends and how technology is changing everything we watch, read and buy forever. Looking at the findings by KPMG - which surveys UK consumers every six months - a key highlight reveals that 'streamed TV' is becoming more mainstream here in the UK with more and more people taking advantage of services like BBC iPlayer and 4oD...
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Do negative online comments contribute anything positive? Or should they be stamped out?
With the explosion of the Internet, social media and real-time conversation, anyone can add their comments to just about anything these days. No moment in time has 'free speech' been so readily available to everyone. We can rant, rave and even attack the authors of any written articles...
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Why marketing doesn't have to be cut in a recession
When other businesses are cutting back on their marketing spend during tougher times, successful ones are prioritising it and still surviving, despite the ongoing cost. But how do they do it? Particularly as 2011 has been a troublesome 12 months for all of us?...