Our Blog

Welcome to Boomerang's blog where we share our thoughts & ramblings on anything & everything to do with the world of PR & digital communications.

  1. Why the ALS Ice Bucket Challenge is 2014’s biggest social media story

    Why the ALS Ice Bucket Challenge is 2014’s biggest social media story

    Since July, we’ve been watching the growing global phenomenon of the Ice Bucket Challenge, all secretly hoping it will go away before we’re nominated and have to take part ourselves. Optin...

    27th Aug 2014 by Katy Cowan in Social Media

  2. Greggs bakery shows us how to handle a social media nightmare

    Greggs bakery shows us how to handle a social media nightmare

    When a fake and offensive logo replaced Greggs’ official mark on Google this afternoon, the baker demonstrated how to turn a potential PR nightmare into a positive...

    19th Aug 2014 by Katy Cowan in Social Media

  3. Why our integrated campaign attracted record-breaking traffic and enquiries for Manchester Fertility

    Why our integrated campaign attracted record-breaking traffic and enquiries for Manchester Fertility

    We wanted to share a recent success story regarding one of our clients, Manchester Fertility. Its new partnership with Access Fertility was the largest and most significant story to emerge from o...

    11th Aug 2014 by Katy Cowan in News

  4. Who will benefit from the Facebook ‘Buy’ function?

    Who will benefit from the Facebook ‘Buy’ function?

    Facebook is making its next big move in a push on advertising sales. In a further attempt to increase revenue, the social networking heavyweight this week announced...

    22nd Jul 2014 by Laura Collinson in Social Media, Technology, Online Advertising

  5. Is this the coolest publicity stunt you’ve ever seen?

    Is this the coolest publicity stunt you’ve ever seen?

    How do you grab the attention of the entire world in one enticing cool stunt? You serve up a taste of the future with an ice-cream delivery service in over 100 cities worldwide, that’s how. Uber...

    16th Jul 2014 by Katy Cowan in Social Media

  6. Prank advertisements

    Prank advertisements

    In an ad-saturated world, how can brands really get your attention? Step forward LG, which has really switched us onto its technology with a series of viral prank videos. Instead of boring us with the...

    11th Jul 2014 by Liz Wilson in Social Media

  7. What does Google’s ‘right to be forgotten’ initiative mean to you?

    What does Google’s ‘right to be forgotten’ initiative mean to you?

    There has been much talk of late about Google’s ‘right to be forgotten’ initiative, but many are still asking what it actually means.

    7th Jul 2014 by Laura Collinson in Technology, SEO

  8. Did you 'like' Facebook's user experiment?

    Did you 'like' Facebook's user experiment?

    Social media can do many things….even dictate how we feel. At least that’s what Facebook wanted to investigate, and around 700,000 of us were part of this emotive experiment without even ...

    4th Jul 2014 by Liz Wilson in Social Media

  9. Social Media Lessons to learn from World Cup 2014

    Social Media Lessons to learn from World Cup 2014

    Love it or loathe it, you simply can’t ignore it. The World Cup is in full flow in Brazil and brands across the globe are doing everything they can to take advantage of the wave of football feve...

    3rd Jul 2014 by Chris Moriarty in Marketing, Social Media

  10. Why integrated marketing communications is more important than ever

    Why integrated marketing communications is more important than ever

    It would seem like an obvious choice for Boomerang to blog about Integrated Marketing Communications (IMC) and explain why it’s the most effective option for any business. Particularly as integr...

    2nd Jul 2014 by Katy Cowan in Marketing

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Tweets

  1. It's Over: The Rise & Fall Of Google Authorship For Search Results - http://t.co/XczCdks6hJ

    @TeamBoomerang 10 hours ago

  2. Manchester United lead Twitter's most tweeted #deadlineday Premier League signings via @TheDrum - http://t.co/M8SaN6XHBu

    @TeamBoomerang 12 hours ago

  3. Facebook revamps mobile search to sift through old posts - http://t.co/0ptpJ4FVE9http://t.co/gRWOieTSIe

    @TeamBoomerang 14 hours ago

  4. Radiohead stoke anticipation with PolyFauna app update - via @guardian - http://t.co/5elgg5tpEDhttp://t.co/iikkOGgRCG

    @TeamBoomerang 16 hours ago

  5. YouTube’s new fan funding feature lets you donate to your favourite channel owners - http://t.co/1CWy049eo4

    @TeamBoomerang 17 hours ago