1. Will Mattel’s marketing overhaul for Barbie translate into sales?

    17th April 2015 by Laura Collinson

    The sales of Barbie have dropped for a sixth consecutive quarter according to The Drum, as the toy struggles to “stay relevant amid the popularity of connected toys” – however h...

    Read more

  2. 2015’s top April Fools’ Day pranks from around the world

    1st April 2015 by Tilly Martin

    The first of April is always a bit different compared to the start of every other month. With people all over the world setting up pranks to fool their gullible friends and family, it’s a tradit...

    Read more

  3. Why the art and design world is at the forefront of content marketing, and why that might change

    6th March 2015 by Katy Cowan

    Brands are slowly but surely starting to realise something. That traditional marketing is no longer having the same impact. They’re discovering that content is the way forward. Not in the old &l...

    Read more

  4. Creative Boom, our online publishing platform, attracts record visitors

    2nd March 2015 by Katy Cowan

    Just when we thought our online magazine Creative Boom couldn't grow any further, it has just experienced its best month on record with a surge of more than 160,000 visitors in February alon...

    Read more

  5. How Fifty Shades of Grey whipped the retail industry into a frenzy and sparked a publicity chain reaction

    12th February 2015 by Laura Collinson

    For the past two years there’s been no escaping the Fifty Shades of Grey phenomena. For anyone not already well-versed in the colourful world of S&M, the edgy love story between the innocent...

    Read more

  6. A great start to 2015 at Boomerang with new client wins and Creative Boom success

    9th February 2015 by Katy Cowan

    We've had a great start to 2015 after winning an interesting mix of new clients at Boomerang. First up, we've been appointed by one of the UK's leading online retailers of hedges, trees and topiary, B...

    Read more

  7. The ultimate SEO checklist for discerning bloggers

    20th January 2015 by Katy Cowan

    If you’re looking to attract more visitors to your website then did you know that your blog could be the key to achieving that goal? That’s because the largest traffic source to most blogs...

    Read more

  8. Green Party leader Natalie Bennett teaches Andrew Marr a thing or two

    19th January 2015 by Scott Hamilton

    I learned a new phrase while watching Natalie Bennett on Andrew Marr on Sunday. The phrase is unimportant — it was no stunning soundbite — what’s important is that I learned this new...

    Read more

  9. How to carry out meaningful user testing on a small budget

    12th January 2015 by Chris Moriarty

    User research is at the heart of creating effective online experiences and optimising your website to perform how you want it to. One of the best ways to really understand how people interact with it ...

    Read more

  10. How much did Back to the Future II get right about 2015?

    5th January 2015 by Chris Moriarty

    Social media buffs and film fans the world over have been patiently waiting for 2015 to arrive – so they can fire out as many of those Back to the Future references as possible. For those t...

    Read more