Welcome to Boomerang's blog where we share our thoughts & ramblings on anything & everything to do with the world of PR & digital communications.
Who will benefit from the Facebook ‘Buy’ function?
Facebook is making its next big move in a push on advertising sales. In a further attempt to increase revenue, the social networking heavyweight this week announced...
Is this the coolest publicity stunt you’ve ever seen?
How do you grab the attention of the entire world in one enticing cool stunt? You serve up a taste of the future with an ice-cream delivery service in over 100 cities worldwide, that’s how. Uber...
In an ad-saturated world, how can brands really get your attention? Step forward LG, which has really switched us onto its technology with a series of viral prank videos. Instead of boring us with the...
What does Google’s ‘right to be forgotten’ initiative mean to you?
There has been much talk of late about Google’s ‘right to be forgotten’ initiative, but many are still asking what it actually means.
Did you 'like' Facebook's user experiment?
Social media can do many things….even dictate how we feel. At least that’s what Facebook wanted to investigate, and around 700,000 of us were part of this emotive experiment without even ...
Social Media Lessons to learn from World Cup 2014
Love it or loathe it, you simply can’t ignore it. The World Cup is in full flow in Brazil and brands across the globe are doing everything they can to take advantage of the wave of football feve...
Why integrated marketing communications is more important than ever
It would seem like an obvious choice for Boomerang to blog about Integrated Marketing Communications (IMC) and explain why it’s the most effective option for any business. Particularly as integr...
Instagram to roll out advertising in the UK – should we be worried?
It was only a matter of time, but Instagram fans in the UK will soon be subjected to advertising while using the app.
Five of the funniest brand tweets of 2014 and what we can learn from them
Social media has changed the landscape in so many ways for businesses and how they connect with their audiences. But one of the most noticeable changes is seeing how this has given brands and otherwis...
How email still rules the roost when it comes to digital marketing
It is one of the ‘oldest’ forms of digital communication, but in an era of social networking and ever-changing online trends, the humble email remains one of the most powerful tools availa...