Our Blog

Welcome to Boomerang's blog where we share our thoughts & ramblings on anything & everything to do with the world of PR & digital communications.

  1. A new Twitter profile is coming soon

    A new Twitter profile is coming soon

    Twitter will be rolling out a 'whole new you in your Twitter profile' over the coming weeks. The new web profile – which many say looks similar to Facebook – lets you use a larger profile ...

    14th Apr 2014 by Katy Cowan in Social Media

  2. Will paid promotion on Pinterest erode its social appeal?

    Will paid promotion on Pinterest erode its social appeal?

    It’s a move that has been coming for a long time, but Pinterest is finally set to launch its paid advertising platform. When used properly Pinterest can be a huge traffic driver. And ...

    8th Apr 2014 by Chris Moriarty in Marketing, Social Media, Online Advertising

  3. Manchester Central Library is reborn

    Manchester Central Library is reborn

    We left work early yesterday to check out the newly refurbished and extended Manchester Central Library, which recently reopened following a £50m makeover. You might be surprised to learn that t...

    27th Mar 2014 by Katy Cowan in News

  4. Why the 'no makeup selfies' campaign raised £2m for charity

    Why the 'no makeup selfies' campaign raised £2m for charity

    No one has escaped the 'No Make Up Selfie for Cancer Awareness' phenomenon that has been making the rounds on Facebook lately. It's where women post pictures of themselves without wearing makeup...

    24th Mar 2014 by Katy Cowan in Social Media

  5. The Mobile Revolution and what it means to your business

    The Mobile Revolution and what it means to your business

    A new report on UK media consumption, unveiled at Facebook’s London HQ, has revealed that advances in mobile device ownership have brought about a new balance in the way people consume media. Al...

    21st Mar 2014 by Katy Cowan in Technology

  6. Getting over the fear of the new rules of PR and marketing

    Getting over the fear of the new rules of PR and marketing

    To say that traditional PR and marketing has been completely disrupted is somewhat an understatement. Because of the web, the old rules just don't have the same effect anymore. So if that's the case, ...

    20th Mar 2014 by Katy Cowan in Digital PR

  7. We've moved to new office space

    We've moved to new office space

    After a busy 2013, Boomerang has moved to new offices in Manchester's Northern Quarter. We're now based at Rutland House on Hilton Street in a much bigger space that can accommodate our growing team.....

    20th Mar 2014 by Katy Cowan in News

  8. What does Google’s new look search page mean for advertisers?

    What does Google’s new look search page mean for advertisers?

    You may have noticed some subtle and yet important changes to the way Google’s main search engine looks recently. It’s all part of a roll-out of a new design that changes the way organic a...

    19th Mar 2014 by Chris Moriarty in Online Advertising

  9. Why you should always start with the customer

    Why you should always start with the customer

    Before the web came in and ruined everything for the PR industry, there used to be a time when press releases were the only way of communicating a brand's latest news to its customers...

    18th Mar 2014 by Katy Cowan in Content Marketing

  10. Boomerang launches a new Creative Boom

    Boomerang launches a new Creative Boom

    We've just created a new brand identity and responsive website for online magazine, Creative Boom. Established in 2009, the site is a leading source of inspiration and ideas for creatives worldwide...

    24th Feb 2014 by Katy Cowan in News

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Tweets

  1. Latest blog: A new Twitter profile is coming soon http://t.co/K5z8dvp3YL

    @TeamBoomerang 5 days ago

  2. Good deal: 1Password gets 50% discount following the Heartbleed security flaw discovery - http://t.co/tCnQgZawj8

    @TeamBoomerang 8 days ago

  3. Why You Should Get Excited About Emotional Branding - http://t.co/fXFHtuu4y0

    @TeamBoomerang 8 days ago

  4. Are you fearless? Your design could end up on a Jaguar F-TYPE Coupé - http://t.co/4qmXS6qDlL

    @TeamBoomerang 9 days ago

  5. RT @HI_magazine: Clerkenwell Design Week set to wow in the creative heart of London @CDWfestival: http://t.co/tIGBOa9jcghttp://t.co/yDegAn

    @TeamBoomerang 9 days ago